Privacy Policy

Customer Privacy Policy of LNY by Serene

This is the customer privacy policy (“Privacy Policy”) of LNY by Serene, which discloses how “we” collect, store, and handle the Personal Data (as defined below) of our customers and visitors to any of the websites owned and operated by LNY by Serene.

We may update this privacy policy from time to time by publishing the amended version on our websites. This privacy policy applies to personal information we hold about individuals. We will only use your personal information in accordance with the Personal Data Protection Act 2012 and all other applicable data protection laws in Singapore, as well as this Privacy Policy.

Please read the following Privacy Policy to understand how LNY by Serene uses the Personal Data we may collect from you.

By providing your Personal Data to us, you are voluntarily consenting to this Privacy Policy and the collection, use, access, transfer, storage, and processing of your personal information as described in this Policy.

OUR WEBSITE

We are committed to keeping our website secure. However, we ask you to recognise that information provided by you to us through our website or via email or other electronic means of communication may not always be secure. We cannot be responsible for any loss or unauthorised interception of information transmitted via the internet beyond our control.

User-supplied information through registration, surveys, polls, or other similar activities on our website is utilised to improve the content of our website and overall customer experience. It is not shared with other organisations for commercial purposes unless specifically stated.

Our website may contain links to other websites outside of LNY by Serene. Please note that our Privacy Policy only applies to our website, and we are not responsible for the security, privacy policies, or methods used by other websites to collect your Personal Data.

OUR COMMITMENT TO YOUR PRIVACY

At LNY by Serene, the confidentiality and importance of your Personal Data are of utmost concern. We are committed to protecting your Personal Data privacy with care and in accordance with statutory provisions. To ensure you can make informed decisions and feel confident about providing your Personal Data to us, we provide this notice outlining our practices and the choices you have regarding the collection and use of your Personal Data.

THE PERSONAL DATA WE COLLECT

We request information from you in several areas, including our website, mobile services, and other channels (such as in-store). Personal Data we may collect and process includes but is not limited to:

  • Personal information such as name, gender, date of birth, passport or other identifiable numbers, and status with our business associates;

  • Contact information such as telephone numbers, mailing addresses, and email addresses;

  • Payment information, including credit or debit card details;

  • Business information such as company name and associated contact information;

  • Responses to surveys or contests;

  • Information provided by governmental agencies or publicly available sources;

  • Any comments, queries, or messages you submit to LNY by Serene in any manner.

Providing Personal Data is voluntary. However, without it, we may not be able to provide certain services or products to you.

PURPOSE FOR WHICH PERSONAL DATA IS COLLECTED

Your Personal Data may be collected for the following purposes:

  • To process and fulfill orders or service requests;

  • To improve our services, website, and customer experience;

  • For marketing and promotional purposes (with your consent);

  • To comply with legal requirements or industry standards.

HOW TO ACCESS OR CHANGE YOUR PERSONAL DATA

If you wish to access, correct, update, or delete your Personal Data, please contact us in writing at:

LNY by Serene
[Your Business Address]
[Contact Number]
[Email Address]

We reserve the right to impose reasonable fees for data access requests, where permitted by law.

USE OF COOKIES

Our website uses cookies to enhance your browsing experience. These cookies may be session-based or persistent. You can manage your cookie preferences via your browser settings.

LINKS TO OTHER SITES

Our website may include links to external sites. We are not responsible for the privacy practices of these sites.

OUR COMMITMENT TO PERSONAL DATA SECURITY

We employ industry-standard security measures, including encryption and access controls, to safeguard your Personal Data.

DISCLOSURE AND TRANSFER OF PERSONAL DATA

Personal Data may be shared with subsidiaries, business partners, or third-party service providers for purposes outlined in this policy. Data may also be transferred internationally as necessary to fulfill service obligations.

CHANGES TO PRIVACY POLICY

We reserve the right to amend this Privacy Policy at any time. Updates will be posted on our website.

YOUR CHOICE

You may opt out of receiving marketing communications at any time by following the opt-out instructions in our communications or contacting us.

RETENTION OF DATA

Personal Data will be retained only as long as necessary to fulfil the purposes for which it was collected or as required by law.